BIO
I’ve been working as a creative for more than 15 years, first as a copywriter then as a creative strategist and creative director, in Sao Paulo and New York (from 2006 to 2010). I have worked for big and small agencies, content publishers, TV shows, Youtube channels and independent projects. I’d say my work can be placed at the intersection of a few categories such as advertising, content, PR, entertainment, digital and the real world.
During my career I had the chance and the luck to develop highly creative, innovative, viral, PRable and purpose-driven communication projects that stood out in the fields of digital/social and branded/original content. As Creative Director I mentored teams as big as 10 people using my experience and passion for creativity to inspire them deliver high profile creative work in terms of concept and execution.
Cannes Lions (including a Grand Prix and being part of an Agency of the Year team), SXSW Interactive Activism, Facebook Studio Awards, Amazon Studios Awards, MTV VMB are some of the festivals that recognized my work. On the other side of the table I have been a Webby Awards jury member and IADAS (International Academy of Digital Arts and Sciences) executive member for a couple of years now. I also recently became a judge for The Anthem Awards, a new benchmark for purpose & mission-driven work.
On the original content side, one of my writings, a feature film screenplay, was optioned by Amazon Studios US. And the rights of a serie concept I co-created and wrote was bought by Studio Canal and then recently bought from them by Amazon Studios BR, being in the development phase now (2021).
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RÉSUMÉ
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EXPERIENCE
Creative Director/CW (NETFLIX) : Jan2024–Present
@ Boys Do Cry
Creative Director/CW (WHIRPOOL & CLARO) : Apr2023–Nov2023
@ DM9DDB
Creative Director/CW (NETFLIX) : Aug2021–Feb2023
@ Suno United Creators
Working as Creative Director and Creative Lead for NETFLIX projects at Suno.
Creative Director / CW | Screenwriter : Oct2014–Aug2021
@ CUBOCX, MESA, WIEDEN+KENNEDY, VICE/VIRTUE, ℓiⱴε, CUBOCC, DABBA,REDE GLOBO, PROGRAMA PÂNICO (TV Show & Youtube)
Working independently for the companies above on recurring and temporary projects for clients/brands such as: Netflix Google, Nike, iFood, Rappi, Dove, Vivo, Brahma, AmBev, Nestlé, McDonald's, Subway Global, Dr. Consulta, XP, Rider and more and more.
Creative Director | Screenwriter (Youtube) : Jan2016–Dec2019
Creative Strategist | Screenwriter (TV & Social) : Oct2014–Dec2015
@ PROGRAMA PÂNICO NA BAND (TV Show & Youtube)
Worked both as screenwriter for the show and managing the biggest TV show social media accounts in Brazil (@programapanico). I developed the TV Show Youtube strategy and channel implementation, from content decisions to monetization strategy, from zero to 10 Million + subscribers and 3 Billion+ views (and growing).
Creative Director & Partner : Mar2013–Sept2014
@ ℓiⱴεINC
Worked in a new business unit within ℓiⱴεAD ecosystem building a social ride-sharing mobile app (an epic fail btw), while still a creative consultant for ℓiⱴεAD
Creative Director /CW : Mar2010–Mar2013
@ ℓiⱴεAD
Worked to make ℓiⱴεAD become one of the most admired independent creative agencies in Brazil creating innovative projects for clients such as Nike, Ben&Jerry's, United Nations Foundation, Doritos, Lenovo, Oi Mobile, C&A, Pepsi, Rede Globo, Multishow, Souza Barros Corretora, among others.
Independent Creative ACD & Senior Copywriter : Feb2009–Jan2010
@ COMMUNICATIONS INDUSTRY
Worked on projects for the following companies: EURO RSCG NY, AKQA NY, Y&R NY (VML Digital), M&C SAATCHI London, KULTUR SP.
Senior Copywriter : Oct2006–Jan2009
@ LOWE WORLWIDE NY
Worked on integrated and traditional campaigns for global and domestic accounts like Rexona, Degree, Beck's Beer, Museum of Sex, Snuggle, Sharp, Aruba Tourism. Created the biggest Lowe project in years, a 5 million dollar global Rexona campaign, which ran in 20 countries.
Senior Copywriter for Digital & Interactive : Jan2005–Sept2006
@ DM9DDB
Worked at the innovation department leading team for Henkel, Fedex, Honda, Telefonica, J&J. Created work that won several international awards, including a Grand Prix and Interactive Agency of the Year.
Contributor Screenwriter : Jan2005–Sept2006
Screenwriter :::::::::::::: Nov2003–Dec2004
@ PROGRAMA PÂNICO
Worked on story lines, plots and skits for the comedy TV show known for pranking celebrities and its surreal and weird skits.
Screenwriter : Feb2002–May2003
@ PROGRAMA DESCONTROLE
Worked on story lines, plots and skits for the comedy TV show known as the precursor of Programa Pânico.
Copywriter for Interactive : Jan2001–Jan2002
@ DM9DDB
Assistant Copywriter : Oct1998–May2000 /
@ TATERKA COMUNICACOES
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OTHER ACCOMPLISHMENTS
2021-2021 / The Anthem Awards
Judge - The Anthem Awards Judges Page
2017-2021 / IADAS - International Academy of Digital Arts n Sciences
Member - My IADAS profile
2013-2021 / Webby Awards
Judge - Webbys Article About it
2020 / Mesa School
Mesa Method - Mesa Leader Certification
2020 / Amazon Studios BR
Series concept re-sold
2018 / Youtube Business Certification
Creative Strategy
2018 / StudioCanal/Canal+
Series concept sold
2012 / Internet Week New York
Speaker
2012 / Digital Marketing Conference Moscow
Speaker
2011 / Amazon Studios
Feature film screenplay optioned
2008 / Miami Ad School New York
Mentor & Teacher
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EDUCATION
2008–2009 / New York University - SPS
Professional Certificate in Creative Writing / Screenwriting
1995–1998 / ESPM - Escola Superior de P. & M.
B.A., Social Communication
1992–1995 / USP - São Paulo University
B.A., Philosophy (3 years completed)