August, 2020

I’ve been working as a creative for more than 15 years, first as a copywriter then as a creative director, in Sao Paulo and New York (from 2006 to 2010 under an 0-1 visa). I have worked for big and small agencies, content publishers, TV shows, Youtube channels and independent projects.
During my career I had the chance and the luck to develop highly creative and innovative communication projects that stood out in the fields of digital/social and branded/original content. As Creative Director I mentored teams as big as 12 people using my experience and passion for creativity to inspire them deliver high profile creative work in terms of concept and execution.
Cannes Lions (including a Grand Prix and being part of an Agency of the Year team), SXSW Interactive, Facebook Studio Awards, One Show, MTV VMB are some of the festivals that recognized my work. On the other side of the table I have been an IADAS (International Academy of Digital Arts and Sciences) executive member and Webby Awards jury member for a couple of years now.
On the original content side, one of my writings, a feature film screenplay, was optioned by Amazon Studios US, but ended up never getting produced. After that, the rights of a concept for a film/series I wrote was bought by Studio Canal and then recently bought from them by Amazon Studios BR.



Independent Creative Director / Creative Writer
Working for the companies above on recurring and temporary projects for clients/brands such as: Google, Netflix, Skol, Brahma, AmBev Institutional, Coca-Cola, Vivo, Nestlé, McDonald's, Subway Global, XP Private, XP Investimentos, Rider and more.

Oct2014–Dec2019 / PROGRAMA PÂNICO
Jan2016–Dec2019 / Social Media & Youtube Director / Consultant
Oct2014–Dec2015 / Creative Content & Social Media Consultant
Worked in creating strategies, building relationships and managing the biggest TV show social media accounts in Brazil (@programapanico) driving innovation and raising the bar creatively. One highlight was the development of the Youtube strategy for the show as it was still on TV which helped it to make the digital transition to Youtube (now a 10 Million subscriber channel). I personally directed and managed everything from content decisions to monetization strategy from zero to 10 Million subscribers (and growing).

Mar2013–Sept2014 / ℓiⱴεINC
Creative / Product Director, Partner
Worked in a new business unit within ℓiⱴεAD ecosystem building a social ride-sharing mobile app (an epic fail btw), while still a creative consultant for ℓiⱴεAD

Mar2010–Mar2013 / ℓiⱴε
Jan2012–Mar2013 / Executive Creative Director
Mar2010–Jan2012 / /////// Creative Director
Worked to make ℓiⱴεAD become one of the most admired independent creative agencies in Brazil creating innovative projects for clients such as Nike, Doritos, Lenovo, United Nations Foundation, Oi Mobile, C&A, Pepsi, Rede Globo, Multishow, Souza Barros Corretora, among others.

Independent Creative ACD & Senior Writer
Worked on projects for the following companies: EURO RSCG NY, AKQA NY, Y&R NY (VML Digital), M&C SAATCHI London, KULTUR SP.

Oct2006–Jan2009 / LOWE WORLWIDE NY
Independent Associate Creative Director / Creative Writer / Content Writer
Worked on traditional and integrated campaigns for global and domestic accounts like Rexona, Degree, Beck's Beer, Museum of Sex, Snuggle, Sharp, Aruba Tourism. Created the biggest Lowe project in years, a 5 million dollar global Rexona campaign, which ran in 20 countries.

Jan2005–Sept2006 / DM9DDB
Senior Writer for Digital & Interactive
Worked at the innovation department leading team for Henkel, Fedex, Honda, Telefonica, J&J. Created work that won several international awards, including a Grand Prix and Interactive Agency of the Year.

Nov2003–Sept2006 / PROGRAMA PÂNICO
Jan2005–Sept2006 / Contributor Writer
Nov2003–Dec2004 / Script Writer
Worked on story lines, plots and skits for the comedy TV show known for pranking celebrities and its surreal and weird skits.

Script Writer
Worked on story lines, plots and skits for the comedy TV show known as the precursor of Programa Pânico.

Jan2001–Jan2002 / DM9DDB
Writer for Interactive

Assistant Writer


2013-2018 / IADAS - International Academy of Digital Arts n Sciences

2013-2018 / Webby Awards

2018 / Youtube Business Certification
Creative Stratety

2018 / StudioCanal/Canal+
Feature film concept sold

2012 / Internet Week New York

2012 / Digital Marketing Conference Moscow

2011 / Amazon Studios
Feature film screenplay optioned

2008 / Miami Ad School New York
Mentor & Teacher


2007–2010 / New York University - SPS
Professional Certificate in Creative Writing / Screenwriting

1995–1998 / ESPM - Escola Superior de P. & M.
B.A., Social Communication

1992–1995 / USP - São Paulo University
B.A., Philosophy (under completion)