BIO
I’ve been working as a creative for over 15 years, first as a copywriter then as a creative director and executive creative director, in Sao Paulo and New York (from 2006 to 2010 under an 0-1 visa). I have worked for big and small agencies, content publishers, TV shows, Youtube channels and independent projects.
During my career I had the chance and the luck to develop highly creative and innovative communication projects that stood out in the fields of digital/social and branded/original content. As Creative Director and Executive Creative Director I managed teams as big as 15 people using my experience and passion for creativity to inspire them deliver high profile creative work in terms of concept and execution.
Cannes Lions (including a Grand Prix and being part of an Agency of the Year team), SXSW Interactive, Facebook Studio Awards, One Show, MTV VMB are some of the festivals that recognized my work. On the other side of the table I have been an IADAS (International Academy of Digital Arts and Sciences) executive member and Webby Awards jury member for a couple of years now.
On the original content side, one of my writings, a feature film screenplay, was optioned by Amazon Studios, but ended up never getting produced. After that, the rights of a concept for a film/series I wrote was recently bought by Studio Canal, and re-bought by Amazon. I hope this Geta produces soon.
If you like to know more about my work and my complete resume please check my website: kektoledo.com.

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RÉSUMÉ
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EXPERIENCE

Oct2014–Present /MESA, ℓiⱴε, WIEDEN+KENNEDY, VICE, CUBOCC, AURORA3, DABBA, REDE GLOBO, PROGRAMA PÂNICO
Independent Creative Director / Creative Writer
Working on recurring projects for the companies above.

Oct2014–Present / PROGRAMA PÂNICO
Jan2016–Present / Social Media Director / Consultant
Oct2014–Dec2015 / Creative & Social Media Consultant
Working in creating strategies, building relationships and creatively managing the biggest TV show social media accounts in Brazil (@programapanico) constantly driving innovation and raising the bar creatively.

Mar2013–Sept2014 / ℓiⱴεINC
Creative / Product Director, Partner
Worked in a new business unit within ℓiⱴεAD ecosystem building a social ride-sharing mobile app (an epic fail btw), while still a creative consultant for ℓiⱴεAD

Mar2010–Mar2013 / ℓiⱴε
Jan2012–Mar2013 / Executive Creative Director
Mar2010–Jan2012 / /////// Creative Director
Worked to make ℓiⱴεAD become one of the most admired independent creative agencies in Brazil creating innovative projects for clients such as Nike, Doritos, Lenovo, United Nations Foundation, Oi Mobile, C&A, Pepsi, Rede Globo, Multishow, Souza Barros Corretora, among others.

Feb2009–Jan2010 / COMMUNICATIONS INDUSTRY
Independent Creative ACD & Senior Writer
Worked on projects for the following companies: EURO RSCG NY, AKQA NY, Y&R NY (VML Digital), M&C SAATCHI London, KULTUR SP.

Oct2006–Jan2009 / LOWE WORLWIDE NY
Independent Associate Creative Director / Creative Writer / Content Writer
Worked on traditional and integrated campaigns for global and domestic accounts like Rexona, Degree, Beck's Beer, Museum of Sex, Snuggle, Sharp, Aruba Tourism. Created the biggest Lowe project in years, a 5 million dollar global Rexona campaign, which ran in 20 countries.

Jan2005–Sept2006 / DM9DDB
Senior Writer for Digital & Interactive
Worked at the innovation department leading team for Henkel, Fedex, Honda, Telefonica, J&J. Created work that won several international awards, including a Grand Prix and Interactive Agency of the Year.

Nov2003–Sept2006 / PROGRAMA PÂNICO
Jan2005–Sept2006 / Contributor Writer
Nov2003–Dec2004 / Script Writer
Worked on story lines, plots and skits for the comedy TV show known for pranking celebrities and its surreal and weird skits.

Feb2002–May2003 / PROGRAMA DESCONTROLE
Script Writer
Worked on story lines, plots and skits for the comedy TV show known as the precursor of Programa Pânico.

Jan2001–Jan2002 / DM9DDB
Writer for Interactive

Oct1998–May2000 / TATERKA COMUNICACOES
Assistant Writer

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OTHER ACCOMPLISHMENTS

2013-2018 / IADAS - International Academy of Digital Arts n Sciences
Member

2013-2018 / Webby Awards
Judge

2018 / Youtube Business Certification
Creative Stratety

2018 / StudioCanal/Canal+
Feature film concept sold

2012 / Internet Week New York
Speaker

2012 / Digital Marketing Conference Moscow
Speaker

2011 / Amazon Studios
Feature film screenplay optioned

2008 / Miami Ad School New York
Mentor & Teacher

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EDUCATION

2007–2010 / NYU - New York University
Master, Professional Studies, Certificate in Screenwriting

1995–1998 / ESPM - Escola Superior de P. & M.
B.A., Social Communication

1992–1995 / USP - São Paulo University
B.A., Philosophy